Writing The Perfect Guest Post Pitch…

If you’re struggling to make it as a blogger, then you probably have pretty strong opinions on the managing editors at various blogs. After all the work you’ve put in to come up with great pitches, research them, write them, and send them out, all you seem to get is rejection emails. I know that this can be frustrating, but it’s important to appreciate just how many pitches an editor gets a day. Here are a few helpful pointers to make sure you’re standing out and getting the gig.

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Start With the Relationship

In a lot of cases, it’s better to simply start a dialogue with the editor you’re targeting, rather than jumping straight in with the pitch. After all, you wouldn’t approach someone attractive in a bar and bluntly state that you’d like to start a committed relationship with them! Do a little research into the person who runs the blog; find out their first name, their hobbies and interests, and any other details that they’ve made public. Start off with a simple email telling them what you admire about their work (don’t be a suck-up!) and try to strike up a casual conversation about something they’re interested in. This will give you a better platform for making your pitch later.

Don’t Neglect Your Subject Lines

What is trying to get a guest post published, really? It’s an email marketing campaign, just like any other. Ask any experienced marketer, and they’ll tell you that one of the most important factors in these kinds of campaigns is the subject line that appears in the prospect’s inbox. This may sound like a minor detail, but it’s honestly one of the most important guest posting tips I can offer! Remember that these editors receive hundreds of pitches a day, and you’re going to need to stand out from all that buzz if you want your post to get published. The best subject lines, in my experience anyway, are eye-catching titles. If you send an email to an editor entitled “Guest Post Enquiry”, then it’s easily going to get swallowed up in all the other mediocre emails they’ve been getting. On the other hand, if they see “3 Foolproof Ways to Get Everyone Talking About Your Event”, they’ll be tempted to read on, and consider you for publication.

Edit, Edit, Edit!

David Ogilvy, one of the greatest marketing copywriters of all time, once said “I’m a lousy writer but a great editor”. This is a principle you should be applying to all of your guest posts. I’d say well over half of blog editors won’t accept a pitch if it contains any kind of spelling or grammar mistakes, no matter how good the bulk of the content is. After writing your first draft, make sure you’re taking the time to read it through thoroughly, ironing out any grammar or spelling errors. This is just as important for the post itself as it is for the pitch email. I know that proof-reading can feel like an ordeal sometimes, but it’s a necessary evil if you want to get published!

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